- In the dynamic world of higher education, Business Schools are always on the lookout for innovative strategies to attract and engage potential students. One such strategy that has proven to be highly effective is digital marketing, especially when promoting undergraduate programs to international students.
At Dekuple China, we specialize in tailor-made performance marketing by China for China. As experts in the field of higher education marketing in China, we have partnered with numerous institutions to help them reach and engage with Chinese students. Our deep understanding of the Chinese market, gained through years of experience, allows us to comprehend the unique challenges that institutions face when promoting their undergraduate programs to Chinese students. Business Schools can harness the power of digital marketing to reach their target audience more effectively.
Digital marketing for Business School’s reputation
This can be achieved through various channels such as social media, search engine optimization (SEO), Key Opinion Leaders (KOLs), and content marketing. One of the key benefits of digital marketing is its ability to highlight a school’s reputation, a critical factor for many students and their parents when choosing an institution. By establishing a strong online presence, universities can effectively communicate their values, strengths, and unique selling points to prospective students.
Understanding Students and parents digital customer journey
Moreover, understanding the customer journey of both students and parents helps universities deliver the right message at the right time, increasing the likelihood of conversion. An effective strategy for business school recruitment in China requires a comprehensive approach that taps into the power of the web ecosystem. To address these challenges, we have developed a strategy that involves directing traffic from Baidu, the leading traditional search engine in mainland China, to specific landing pages. We use your assets such as videos and images to create compelling advertisements on Baidu, which are then programmed to target a specific audience.
Higher education China digital marketing guide
We believe we are well-positioned to provide valuable insights and recommendations through our comprehensive document. Our goal is to help you navigate the complexities of the Chinese market and develop a strategic marketing plan that sets you apart from the competition. To learn more about how digital marketing can be used to attract Chinese students, we invite higher education marketing leaders to download our comprehensive document (Download Here). This document delves deeper into the intricacies of the Chinese higher education market and provides valuable insights into how business schools can leverage digital marketing to their advantage.
Stay tuned for more insights and updates on the world of digital marketing in higher education. If you have a project or any questions, feel free to contact us.
