Dekuple China’s BCP Marketing Pathway, an innovative approach to B2B digital marketing. Grasp here the basics about our unique methodology. To see how we analyze trends and activate them for a global leader from the Electrical Equipment market, and to understand how from 4 trends we build 11 business growth recommendations, you can download our...Read More

Greetings from Benoît Raoult, the co-Founder and Vice-President of Dekuple China! In a recent video, Mr. Raoult provided a comprehensive overview of Dekuple China’s mission, structure, and strategic focus for 2024. We delve deeper into the key insights shared in the video, outlining the unique challenges and opportunities present in the Chinese digital ecosystem and...Read More

Coffee drinking has been a symbolic cultural practice for hundreds of years. From the world’s coffee-producing to consuming countries, its popularity has been continuously on the rise. This is a trend that holds true in China as well. It is one of the fastest-growing markets for coffee in Asia-Pacific and will be for some time...Read More

Marketing in China can be both thrilling and daunting. So many possibilities to succeed, stumble or fail. Maybe you are new to it and can’t wait to explore the future of your brands and products in China but are unsure where to start. Maybe you’ve done it before and, despite being disappointed, you still feel...Read More

The Chinese mainland’s snack food market has grown rapidly over the last decade and will continue to do so. In 2021, snack food sales reached $74 billion, showing an increase of 7.9 percent over the previous year. The snack food industry in China is rapidly proliferating owing to various factors. Urbanization and rising disposable incomes...Read More

Chinese consumers are looking for a higher quality standard in their coffee, which is why the market is going through a rapid transformation. Some of the best coffee shops in the world are opening up in China at a staggering pace. Both instant coffee and premium brands are starting to proliferate in the region.  Instant...Read More

Globally, Google is the search engine of choice, with a staggering 92.2% global market share. However, it’s a different scene in China. Baidu is the number one search engine in China with approximately 600 million monthly active users. But what is unknown is that it is not only a search engine, but also an ecosystem...Read More

Chinese students are the fastest-growing group of international students in the world. According to Statista, around 703,500 Chinese students left China to pursue overseas studies in 2019, making China the largest country of origin for international students. The pandemic may have significantly affected Chinese students’ plans to study overseas initially, but it didn’t diminish their long-term interest....Read More

Understand the trends regarding Chinese students studying abroad and prepare your September 2024 intake looking at some best practice from the leaders of the industry. Part 1: Trends among Chinese students and Family in the decisions to study abroad for Bachelor and masters Part 2: Digital marketing strategy and preferred timeline for 2024 Part 3:...Read More

In China, WeChat is leading the Social CRM with an entire system made to better engage Chinese customer, tag them and create personalized journeys. Talk with an expert What is Social CRM?  Social CRM, or social relationship management, is customer relationship management (CRM) and engagement fostered by communication with customers through social networking sites.   Traditionally, CRM were developed via letters, phone...Read More