Dekuple China’s BCP Marketing Pathway, an innovative approach to B2B digital marketing. Grasp here the basics about our unique methodology. To see how we analyze trends and activate them for a global leader from the Electrical Equipment market, and to understand how from 4 trends we build 11 business growth recommendations, you can download our...Read More
Greetings from Benoît Raoult, the co-Founder and Vice-President of Dekuple China! In a recent video, Mr. Raoult provided a comprehensive overview of Dekuple China’s mission, structure, and strategic focus for 2024. We delve deeper into the key insights shared in the video, outlining the unique challenges and opportunities present in the Chinese digital ecosystem and...Read More
In the dynamic world of higher education, Business Schools are always on the lookout for innovative strategies to attract and engage potential students. One such strategy that has proven to be highly effective is digital marketing, especially when promoting undergraduate programs to international students. At Dekuple China, we specialize in tailor-made performance marketing by China...Read More
Coffee drinking has been a symbolic cultural practice for hundreds of years. From the world’s coffee-producing to consuming countries, its popularity has been continuously on the rise. This is a trend that holds true in China as well. It is one of the fastest-growing markets for coffee in Asia-Pacific and will be for some time...Read More
Marketing in China can be both thrilling and daunting. So many possibilities to succeed, stumble or fail. Maybe you are new to it and can’t wait to explore the future of your brands and products in China but are unsure where to start. Maybe you’ve done it before and, despite being disappointed, you still feel...Read More
The Chinese mainland’s snack food market has grown rapidly over the last decade and will continue to do so. In 2021, snack food sales reached $74 billion, showing an increase of 7.9 percent over the previous year. The snack food industry in China is rapidly proliferating owing to various factors. Urbanization and rising disposable incomes...Read More
Chinese consumers are looking for a higher quality standard in their coffee, which is why the market is going through a rapid transformation. Some of the best coffee shops in the world are opening up in China at a staggering pace. Both instant coffee and premium brands are starting to proliferate in the region. Instant...Read More
Globally, Google is the search engine of choice, with a staggering 92.2% global market share. However, it’s a different scene in China. Baidu is the number one search engine in China with approximately 600 million monthly active users. But what is unknown is that it is not only a search engine, but also an ecosystem...Read More
Chinese students are the fastest-growing group of international students in the world. According to Statista, around 703,500 Chinese students left China to pursue overseas studies in 2019, making China the largest country of origin for international students. The pandemic may have significantly affected Chinese students’ plans to study overseas initially, but it didn’t diminish their long-term interest....Read More
Understand the trends regarding Chinese students studying abroad and prepare your September 2024 intake looking at some best practice from the leaders of the industry. Part 1: Trends among Chinese students and Family in the decisions to study abroad for Bachelor and masters Part 2: Digital marketing strategy and preferred timeline for 2024 Part 3:...Read More
