Dekuple China’s BCP Marketing Pathway, an innovative approach to B2B digital marketing. Grasp here the basics about our unique methodology. To see how we analyze trends and activate them for a global leader from the Electrical Equipment market, and to understand how from 4 trends we build 11 business growth recommendations, you can download our...Read More
Greetings from Benoît Raoult, the co-Founder and Vice-President of Dekuple China! In a recent video, Mr. Raoult provided a comprehensive overview of Dekuple China’s mission, structure, and strategic focus for 2024. We delve deeper into the key insights shared in the video, outlining the unique challenges and opportunities present in the Chinese digital ecosystem and...Read More
In the dynamic world of higher education, Business Schools are always on the lookout for innovative strategies to attract and engage potential students. One such strategy that has proven to be highly effective is digital marketing, especially when promoting undergraduate programs to international students. At Dekuple China, we specialize in tailor-made performance marketing by China...Read More
Chinese consumers are looking for a higher quality standard in their coffee, which is why the market is going through a rapid transformation. Some of the best coffee shops in the world are opening up in China at a staggering pace. Both instant coffee and premium brands are starting to proliferate in the region. Instant...Read More
Globally, Google is the search engine of choice, with a staggering 92.2% global market share. However, it’s a different scene in China. Baidu is the number one search engine in China with approximately 600 million monthly active users. But what is unknown is that it is not only a search engine, but also an ecosystem...Read More
Chinese students are the fastest-growing group of international students in the world. According to Statista, around 703,500 Chinese students left China to pursue overseas studies in 2019, making China the largest country of origin for international students. The pandemic may have significantly affected Chinese students’ plans to study overseas initially, but it didn’t diminish their long-term interest....Read More
Understand the trends regarding Chinese students studying abroad and prepare your September 2024 intake looking at some best practice from the leaders of the industry. Part 1: Trends among Chinese students and Family in the decisions to study abroad for Bachelor and masters Part 2: Digital marketing strategy and preferred timeline for 2024 Part 3:...Read More
In China, WeChat is leading the Social CRM with an entire system made to better engage Chinese customer, tag them and create personalized journeys. Talk with an expert What is Social CRM? Social CRM, or social relationship management, is customer relationship management (CRM) and engagement fostered by communication with customers through social networking sites. Traditionally, CRM were developed via letters, phone...Read More
How can you adapt in order to really make a connection with your Chinese audience? How do you build or refine your marketing strategy for the Chinese market? In this article, we’ll show you how! Research about the Chinese market As you may have heard before: the Chinese market is special. It’s not just the...Read More
Are you looking to elevate your Chinese student recruitment strategies to new heights? Look no further! We are thrilled to offer you not one, but two powerful resources: the Higher Education Digital Platform Cheat Sheet and the Higher Education China Communication Timeline Cheat Sheet. These cheat sheets are specifically designed to equip you with the...Read More
