In China, WeChat is leading the Social CRM with an entire system made to better engage Chinese customer, tag them and create personalized journeys. Talk with an expert What is Social CRM?  Social CRM, or social relationship management, is customer relationship management (CRM) and engagement fostered by communication with customers through social networking sites.   Traditionally, CRM were developed via letters, phone...Read More

How can you adapt in order to really make a connection with your Chinese audience? How do you build or refine your marketing strategy for the Chinese market? In this article, we’ll show you how! Research about the Chinese market As you may have heard before: the Chinese market is special. It’s not just the...Read More

Are you looking to elevate your Chinese student recruitment strategies to new heights? Look no further! We are thrilled to offer you not one, but two powerful resources: the Higher Education Digital Platform Cheat Sheet and the Higher Education China Communication Timeline Cheat Sheet. These cheat sheets are specifically designed to equip you with the...Read More

Understanding the journey of a Chinese consumer is crucial to building effective marketing strategies. The path Chinese consumers take is often different from that of other countries, meaning that marketers must consider how they can best connect with them at each stage of their journey. In the West, the consumer journey is often thought of...Read More