Leverage digital to effectively meet your business strategic goals with workshops, interviews and a comprehensive, customized Digital Audit report.
Why does business need this?
Business leaders can understand the strength of your existing digital marketing effectiveness.
Marketing stakeholders can understand who are their target audiences and how to use digital method effectively
Sales stakeholders can understand how to coop with marketing team and get benefits from optimized lead qualification process
Why Dekuple China?
We audit your current digital footprint of your brand and competitors.
Understand your persona after Covid, your marketing organization, your content strategy.
SCRM implementation
Great Data . Better Customer Experience .
More chance of Repeat Purchase.
Social Customer Relationship Management
Social CRM allow companies to collect data from their users, access a large range of insights and develop advocacy and create better communications
What can you do with a SCRM?
Data collection
WeChat segmentation
Marketing automation
Content creation
Events management
Lead generation campaigns
Driving the execution of your Digital Marketing initiatives. Give more visibility and drive traffic towards your Brand in China.
B2B Social Media management
Activation of 3 key drivers of the China B2B Social Media environment
WeChat - the social platform with 1.15 billion active users (around 95% of total internet users) offers many features allowing you to create great interactions with your current & future customers
Key Opinion Leaders (KOL) or Key Opinion Consumers (KOC) to bring more traffic to your own channels
Video platforms to diversify your touchpoints when leveraging popular trends
Search Marketing
Brand online presence and high page ranking on Search Engines (Baidu, Sogou...) still play a crucial role in the Chinese market. SEO and Paid search provide profitable returns for most businesses.
Offline To Online strategy & execution
Create interconnection between your Offline & Online Marketing strategies allow you to ensure consistency in the way you interact with your customers.
Unlock Return on Investment capabilities by enabling your marketing team to collect systematic information using digital.
Analyse data to discover more about your personas. Are ou addressing the right content to the right audiences?
Consulting Services
Train teams to think digital, organize and execute assigned business and digital marketing projects on behalf of clients
Business process consulting:
Meeting with and advising senior executives throughout the consultation process.
Assessing and analyzing business practices and procedures.
Organizing and managing business projects adoption
Corporate training – digital mind program
Consumer lifecycle scenarios
Target audience (Persona) definition
Digital marketing channels in China
Digital marketing activation
Perform digital marketing activities including creating and executing SEA and SEO strategies, managing social media, and copywriting
Analyze persona behavior, needs, and pain points to provide ongoing insight and recommendations
Regularly analyze performance data and adjust digital actions
For whom
Companies selling to a large amount of clients, that would be to expansive to address one by one
Companies wishing for a lead generating social media campaign in China and not only awareness
Companies looking for lowering the cost of acquisition of new customers
