In China, WeChat is leading the Social CRM with an entire system made to better engage Chinese customer, tag them and create personalized journeys. Talk with an expert What is Social CRM?  Social CRM, or social relationship management, is customer relationship management (CRM) and engagement fostered by communication with customers through social networking sites.   Traditionally, CRM were developed via letters, phone...Read More

How can you adapt in order to really make a connection with your Chinese audience? How do you build or refine your marketing strategy for the Chinese market? In this article, we’ll show you how! Research about the Chinese market As you may have heard before: the Chinese market is special. It’s not just the...Read More