Dekuple China’s BCP Marketing Pathway, an innovative approach to B2B digital marketing. Grasp here the basics about our unique methodology. To see how we analyze trends and activate them for a global leader from the Electrical Equipment market, and to understand how from 4 trends we build 11 business growth recommendations, you can download our...Read More

Marketing in China can be both thrilling and daunting. So many possibilities to succeed, stumble or fail. Maybe you are new to it and can’t wait to explore the future of your brands and products in China but are unsure where to start. Maybe you’ve done it before and, despite being disappointed, you still feel...Read More

Understanding the journey of a Chinese consumer is crucial to building effective marketing strategies. The path Chinese consumers take is often different from that of other countries, meaning that marketers must consider how they can best connect with them at each stage of their journey. In the West, the consumer journey is often thought of...Read More