Dekuple China’s BCP Marketing Pathway, an innovative approach to B2B digital marketing. Grasp here the basics about our unique methodology. To see how we analyze trends and activate them for a global leader from the Electrical Equipment market, and to understand how from 4 trends we build 11 business growth recommendations, you can download our...Read More

Understanding the journey of a Chinese consumer is crucial to building effective marketing strategies. The path Chinese consumers take is often different from that of other countries, meaning that marketers must consider how they can best connect with them at each stage of their journey. In the West, the consumer journey is often thought of...Read More