Coffee drinking has been a symbolic cultural practice for hundreds of years. From the world’s coffee-producing to consuming countries, its popularity has been continuously on the rise. This is a trend that holds true in China as well. It is one of the fastest-growing markets for coffee in Asia-Pacific and will be for some time...Read More

Marketing in China can be both thrilling and daunting. So many possibilities to succeed, stumble or fail. Maybe you are new to it and can’t wait to explore the future of your brands and products in China but are unsure where to start. Maybe you’ve done it before and, despite being disappointed, you still feel...Read More

Chinese consumers are looking for a higher quality standard in their coffee, which is why the market is going through a rapid transformation. Some of the best coffee shops in the world are opening up in China at a staggering pace. Both instant coffee and premium brands are starting to proliferate in the region.  Instant...Read More

Understanding the journey of a Chinese consumer is crucial to building effective marketing strategies. The path Chinese consumers take is often different from that of other countries, meaning that marketers must consider how they can best connect with them at each stage of their journey. In the West, the consumer journey is often thought of...Read More