Chinese consumers are looking for a higher quality standard in their coffee, which is why the market is going through a rapid transformation. Some of the best coffee shops in the world are opening up in China at a staggering pace. Both instant coffee and premium brands are starting to proliferate in the region.  Instant...Read More

Understanding the journey of a Chinese consumer is crucial to building effective marketing strategies. The path Chinese consumers take is often different from that of other countries, meaning that marketers must consider how they can best connect with them at each stage of their journey. In the West, the consumer journey is often thought of...Read More