We combine in-depth audience analysis, personalised segmentation and comprehensive control of communication channels to redefine customer acquisition.
Our data-driven approach enables you to optimise your media investments according to your targets and to allocate your budgets to the most effective channels. Our detailed strategy analysis helps you adjust your strategy so as to maximise your return on investment.
ANALYSIS AND CUSTOMER KNOWLEDGE
- Audience listening with semantic analysis used to gain precise insights
- Using these insights to transform every interaction into an opportunity
- Observing online consumer behaviour to analyse their habits, uses and preferences
- Detecting emerging trends and weak signals
SEGMENTATION AND PERSONALISATION
- Segmenting and understanding your audiences
- Customise communications to suit each audience
- Optimising campaigns for specific market segments or audiences
PERFORMANCE FUELLED BY DATA
- Database of over 30 million B2C profiles
- Partnerships with over 50 GDPR-compliant premium databases
- Ongoing measurement and optimisation of results
MASTERING COMMUNICATION CHANNELS
- Support in activating your media mix
- Expertise in influencer marketing, social networks, native advertising, emailing and SMS, as well as direct marketing
- Creating a seamless customer journey by eliminating friction points
MEASURING AND MONITORING PERFORMANCE
- Global and strategic vision of investment performance by media and levers
- Deployment of the most effective media mix to optimise acquisition costs
- Marketing Mix Modelling to optimise investments
WHY CHOOSE DEKUPLE?
Choosing Dékuple for your acquisition strategy means opting for an approach where precise analysis and personalisation are front and centre. Through our expertise in listening to audiences across all media channels, we can capture deep insights into your customers’ online behaviours, providing them with a tailored experience while giving you a competitive advantage. With Dékuple, you benefit from a global strategic vision along with continuous optimisation to maximise your ROI.
“With an exceptional rate of 6% from new customers, the SMS lever that was part of our collaboration with Agence Dékuple contributed to generating in-store traffic, with a 5.78 increment in hits per visit.”
