Take advantage of the most powerful media offering on the market, communicate with our premium, RGPD-compliant database across all digital channels, targeting customer catchment areas shop by shop.
Our Drive to Store methodology is based on four fundamental pillars: Analyse, Recommend, Activate and Measure. Through an in-depth analysis of your customers and your market, we establish a tailor-made strategy, where each media campaign is designed to precisely meet the needs of your target audience. Activation then takes place through a rigorous selection of channels, tailored to the specific characteristics of each sales outlet. Finally, measuring the impact of each action is central to our approach as it guarantees continuous optimisation of your ROI.
GENERATING TRAFFIC AT THE POINT OF SALE OUR 4-STEP METHOD
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ANALYSE
We study the profiles of your customers and their expectations, analyse the competition, determine the right customer catchment area to target in order to improve performance and optimise your budget.
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RECOMMEND
Define the strategy for achieving campaign objectives. From defining the segments to be targeted to selecting the media, we draw up a schedule of the actions planned.
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ACTIVATE
The right levers are activated and operations implemented through effective creation and orchestration and the media mix is adapted to targets and territories.
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MEASURE
We measure the performance of all campaigns (PRM and CRM), on all media, on all targets, for all shops and determine the best mix to optimise your ROI.
MAXIMISE THE DISTRIBUTION AND REACH OF YOUR CAMPAIGNS
- Target customer catchment areas
- Target affinity profiles using socio-demographic, transactional and behavioural targeting criteria
- Run your campaigns through the largest database on the market
- Leverage your media coverage strategy through all types of media
- Get the best KPIs and ROI
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30 millionemails
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23 millionmobile numbers
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250native-ad newsletters
COMMUNICATE ON ALL THE MEDIA YOUR CONSUMERS USE EVERY DAY
The customer journey can be very different from one customer to another, depending on a number of parameters such as age, location, socio-demographic profile and income. With our strategy we can reach the different segments, test several versions of messages, evaluate the repetition rate and define the media mix that will drive the most profitable traffic.
- We help you activate your media mix through the best touchpoints
- Take advantage of our expertise in different levers such as social ads, native ads, influence and direct marketing.
- Benefit from an unrivalled experience: over 7,500 rich SMS campaigns
- Set up a permanent hotline communication system
- For your promotions, you can activate push levers, which are more effective, but some of which cannot be activated all the time
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95%of marketing SMS messages are read within 3 minutes of receipt
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78%of users use their smartphone to prepare their purchases
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53%of French people like receiving text messages from brands, whether customers or not
MEASURE YOUR ROI
Dékuple has a technological solution for optimising your marketing budgets and measuring and proving the ROI of your campaigns. Track an individual's journey through all the contact points of the implemented multi-channel campaigns, right through to a visit to a retail site or a physical point of sale.
- Measure visits to points of sale
- Demonstrate the performance of your digital levers and how they contribute to conversion
- Compare your spend on various media to activate only the most profitable ones
WHY CHOOSE DEKUPLE?
Take advantage of the Dékuple Group’s expertise in acquisition across all media levers. Communicate with the largest affinity-based audience on the market and benefit from unrivalled targeting capacity in terms of customer catchment and profiles. Our offer allows you to assess the impact of digital on your sales, both online and in-store. Our attribution tool helps us to reconcile the data, making it easier to manage and optimise your advertising campaigns.