In the dynamic fast-moving consumer goods (FMCG) sector, understanding consumer needs and preferences is a key strategic lever for driving growth. With short buying cycles, customer behaviour changes rapidly, influenced by a variety of factors such as price, product innovation and promotions, driving them to constantly navigate between different brands.
To remain competitive in this environment, the Dekuple Group is adopting a customer-centric approach, making effective use of consumer data. This requires the implementation of targeted and personalised marketing strategies, rooted in your unique brand identity. Such an approach is not limited to attracting new buyers, but also aims to strengthen the loyalty of your existing customer base, which is essential in a sector where consumers are volatile and product differentiation is a major issue for brands.
Analysing audiences
- Analysing market trends
- Monitor the buying behaviour of your target audience
- Understanding consumer needs and desires
- Provide precise insights to develop relevant activations
Combining brand image and activations across all levers
- Create content that resonates with your target audience, adds value and positions your brand as an authority in its field
- Develop a targeted acquisition and activation strategy across all marketing channels
- Design a tailor-made activation that simultaneously addresses the Brand Equity and traffic dimensions
- Using data and analysis to optimise campaigns
Speaking at key moments
We create 360° campaigns based around competitions, sampling, limited editions and partnerships to reach consumers effectively both digitally and at the point of sale.
- Organise activities around key moments that reflect your brand image
- Create captivating and relevant content around events and partnerships
- Offering personalised experiences and communication
- Establish partnerships and collaborations with other brands, influencers or organisations that share your values
- Use social media to promote events and partnerships, and to interact with the public
- Define KPIs to measure the impact of events and partnerships on brand awareness
Federating customers through loyalty programmes
- Encouraging repeat purchases
- Strengthening customer retention and loyalty
- Consumer data collection
- Design of simple, high-impact loyalty mechanisms and a seamless in-store experience
- Creation of communication scenarios to increase engagement
- Support in implementing the loyalty programme solution
they trust us
