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Industry : Turning Data into Competitive Advantage

Our mission is to guide you through every stage of your digitalisation journey, providing you with the necessary data-driven tools, strategies and expertise to not only meet your customers’ expectations but also stay ahead of the competition.

Our personalised approach is based on an in-depth analysis of your specific needs, ensuring you receive the right support to turn challenges into opportunities. Whether you want to optimise your sales process, improve customer engagement or increase your operational efficiency, Dékuple is at your side.

Adapt your offering to new market expectations

In the industrial sector, getting to know your customers and your market better is of vital importance, given the small number of potential customers and the highly heterogeneous markets: diversity of activity, size or purchasing behaviour.
  • Identifying and understanding decision-makers
  • Implementing a strategy tailored to the specific characteristics of each market
  • Definition of a commercial approach and personalised communication

You provide support for the complex purchasing process

In the industrial sector, every purchasing decision involves numerous factors and stakeholders. This complexity is not an obstacle but an opportunity for companies that know how to navigate these waters. This is where the expertise of a strategic partner can transform a rocky buying journey into a smooth and successful experience, going beyond simple lead generation to the creation of meaningful and lasting relationships.
  • Identification et compréhension des décideurs
  • Implementing a strategy tailored to the specific characteristics of each market
  • Definition of a commercial approach and personalised communication

Digitalise your sales process

Industries need to adapt to the digital evolution of buyers by developing an effective digital marketing strategy to remain competitive. Traditionally reliant on trade shows and cold calling, these methods alone are no longer sufficient to attract and rapidly convert a targeted audience into leads. The importance of digital marketing lies in its ability to shorten the sales cycle, reduce prospecting costs, control promotional expenditure and deliver measurable results that can be adjusted in real time.
  • CRM or CDP implementation
  • Organisational transformation to improve sales performance
  • Improved lead generation
  • Steering and monitoring performance

Boost your content strategy

We'll help you plan, create, distribute and manage your content to captivate your target audience, build brand awareness and stimulate customer engagement. Our tools give us a perfect understanding of your customers' needs and interests, so we can develop messages that are relevant to your prospects and customers.
  • Implementation of a lead generation and marketing automation strategy
  • Setting up ABM strategies according to targets
  • Improving SEO, SEA and social ads strategy
  • Guide your prospects through the buying process

Using data to boost customer experience and performance

Our data-driven approach not only optimises sales and marketing processes, making campaigns more targeted and effective, but also refines customer service strategy. With a better understanding of behaviour and preferences, you can offer more relevant and engaging interactions, boosting customer satisfaction and loyalty.
  • Measuring the contribution of marketing to sales
  • Setting up Customer Data Platforms (CDP)
  • Integration of Web Analytics and CRM information systems
  • Definition of KPIS and dashboards

Why choose Dékuple?

You have a project ? Contact us