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Insurance Developing marketing strategies

In the crucial field of insurance, understanding policyholders’ needs and expectations is an essential strategic lever for building trust and loyalty. With varied policy life cycles and evolving contexts, policyholder behaviour changes rapidly, influenced by factors such as life events, new regulations and technological innovations, prompting them to compare and choose between different offers.

To remain competitive in this ever-changing environment, Dekuple adopts a customer-centric approach, making effective use of data. This requires the implementation of targeted and personalised marketing strategies. This is not only to attract new customers, but also to strengthen the loyalty and satisfaction of your existing customer base.

Brand image and awareness

We help you stand out from the crowd by creating strong identities and effective communication strategies. Engage your audience across multiple channels to increase your visibility. Make your brand a benchmark in your sector and build trust and credibility with your customers.


  • Creating strong identities to reinforce trust and credibility
  • Communication strategies to be visible and stand out from the competition
  • Engagement of different audience segments by channel

Prevention

Risk prevention is a major issue for the health and safety of your customers. We raise your audience's awareness of risks and illnesses through preventive programmes that are both entertaining and informative. By combining educational and interactive content, we maximise the impact of our initiatives, helping your customers to prevent problems before they arise.
  • Raising awareness of risks and illnesses
  • Creation of entertaining and informative prevention programmes
  • Combining educational and interactive content

Acquisition

Attracting new customers while optimising acquisition costs is a constant challenge. We segment your market precisely to run targeted, effective acquisition campaigns. By converting prospects into loyal customers, we increase your customer base while keeping costs under control, ensuring profitable growth.
  • Segment the market to target marketing and sales efforts more precisely
  • Use a combination of traditional and digital channels to reach all audience segments
  • Creating smooth, pleasant customer experiences to attract and retain customers
  • Optimising acquisition costs

Promotion and loyalty

Retaining insurance customers is crucial because it costs less than acquiring new ones. We personalise your loyalty programmes to meet your customers' expectations with tailored rewards and exclusive benefits. This enriches the customer experience and ensures lasting loyalty. Satisfied and loyal customers recommend your services, reinforcing your brand image and encouraging acquisition by recommendation.


  • Customise your loyalty programmes to your image
  • Rewards tailored to your targets and exclusive advantages
  • Creating an enriching customer experience
  • Development of sponsorship programmes to increase customer acquisition and loyalty

Performance analysis and optimisation

Optimising performance is key to maximising the efficiency and profitability of your business. We carry out detailed assessments of your performance, using key metrics to provide you with accurate analysis. Using this data, we help you make informed decisions and optimise every aspect of your operations for superior performance.


  • Detailed performance assessments
  • Helping you make informed decisions
  • Maximising efficiency and profitability
  • Analyse the behaviour of loyal customers to adapt your activation and loyalty strategy

They trust us

  • AXA ReBons

    Helping to revitalise local activity

    Je découvre
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  • Brand identity

    A new brand identity for La Parisienne Assurances: Wakam

    Je découvre
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  • pattern-slider-pushs-mobile
    AXA ReBons

    Helping to revitalise local activity

    Je découvre
  • pattern-slider-pushs-mobile
    Brand identity

    A new brand identity for La Parisienne Assurances: Wakam

    Je découvre

You have a project? Contact us