Rethink & reboost retail marketing

In a context of multifactorial mutation of retail and consumption, Dekuple proposes a multi-expertise support, where data is at the heart of efficiency and performance, to quickly respond to their current and future major challenges by aggregating all the “digital & data driven” expertise of the Group.

The Covid crisis has reshuffled the deck in terms of interactions between consumers and retail players. The “seamless” omnichannel customer journey has become a MUST for delivering the best customer experience. All the more so as consumers adopt sometimes schizophrenic consumption behaviors, looking for the lowest prices and at the same time wishing for the most ecological/social offers.

E-commerce is developing strongly but the point of sale remains at the heart of sales at 86%. The combination of environmental issues, the arrival of OUI PUB and the increase in paper costs is reshuffling the cards in retail and sounding the death knell for unaddressed flyers in favor of rapid activation levers and measurable, ROI-rich digital levers.

Finally, the current economic crisis is forcing retail players to adapt their offers and marketing campaigns to maximize performance and ROI.