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Develop your B2B marketing strategy

We turn your challenges into opportunities by deploying tailor-made B2B marketing strategies. Our expertise is structured around three key areas: consultancy, agency and data, so that we can provide comprehensive support to our customers, whatever their level of digital maturity. Our approach covers the entire online prospecting process, from strategic thinking through to the operational implementation of digital systems.

B2B MARKETING STRATEGIES & CONSULTING

We guide your business from the definition of buyer personas to lead management, using our expertise in ABM, content strategies and modern selling to generate quality leads and optimise the customer journey.
  • Support in defining the customer journey and personas
  • Help to generate quality leads
  • Nurturing and influencing key accounts (ABM: Account Based Marketing)
  • Using content strategies to attract and engage qualified prospects

CONTENT MARKETING

We add a data dimension to content marketing and inbound marketing strategies, through which B2B brands engage in conversations with their professional audiences, offering two major advantages: measuring the contributory value of content and identifying new semantic universes to explore.
  • Expertise in Google SEO SEA to improve positioning and visibility
  • Using LinkedIn Ads to target professionals effectively
  • Precise analyses with Webanalytics Datastudio for informed decisions
  • Optimising the user experience (UX) and conversion rate (CRO)
  • Production of quality content with our Content Factory to support your online presence

MARKETING AUTOMATION

On the strength of our experience, major groups have put their trust in us to roll out their strategies internationally, as have smaller organisations looking to optimise their learning curve. Our experts are certified in the main tools on the market, such as Marketo, Pardot, Eloqua and Hubspot, and will work with you to ensure the success of your marketing automation project.
  • Training and support in choosing and integrating the most appropriate automated marketing platform
  • Implementation of best practices and strategic advice to help you achieve your business objectives
  • Monitor and measure your ROI to obtain a unified view of the effectiveness of your marketing campaigns
  • Design and automation of your marketing campaigns for each stage of the customer journey

DATA, WEB ANALYTICS & PRIVACY

Our consulting assignments focus on defining and implementing digital marketing & sales strategies, where the integration of web analytics and CRM information systems is essential to align marketing and sales teams.
  • Clear visibility of the impact of marketing on sales
  • Use of Customer Data Platforms to centralise and unify customer data
  • Facilitating more targeted and personalised marketing strategies
  • Enrichissement et assurance de la qualité des données clients
  • Guarantee of strict compliance with the RGPD for data protection

UX & CRO (Conversion Rate Optimization)

We support companies in optimizing their conversion rate of the "marketing to sales" funnel, by improving their landing pages, improving their forms, their quote requests or even their chatbots (in particular for dynamic quote requests)

Boost your Google campaigns and gain the first positions on Google

  • Experts in Performance Max and Smart Bidding, our senior consultants optimize your campaigns for distribution across all Google networks, maximizing your ROAS and leveraging all AI innovations such as machine learning for segmentation and bidding. Together, let’s transform your Search Marketing campaigns into measurable success by leveraging the latest Google technologies.

    For solid and efficient natural referencing, benefit from personalized support in both consulting and implementation with our senior consultants who have an in-depth mastery of the three fundamentals of SEO: technical optimization, content optimization and netlinking strategy. For your brand, we develop tailor-made keyword strategies, designed to capture the most relevant searches, while monitoring your positioning, as well as that of your competitors via SEMrush.

  • TOP 3
    of the best Google agencies in France
  • 150
    B2B customers

Our partnership with Dékuple B2B was a strategic turning point for Septeo, perfectly illustrating the effectiveness of an Inbound + Sales approach. Although a three-year horizon is generally required for optimal performance, the first significant results appeared in the first three to six months. Between the first quarter of 2022 and that of 2023, we doubled our MQLs and SQLs, and tripled our bookings. This success is a testament to the expertise and support provided by Dékuple B2B.

quote
Béatrice Piquer-Durant
General Manager at Septeo
Learn more about Dékuple B2B Marketing Engineering