Sustained growth for digital marketing, with its gross margin up +38,6%. The DÉKUPLE Group, a European expert in cross-channel data marketing, is reporting its full-year net sales for 2023 : 199.7 million euros, up +10.2%.
Bertrand Laurioz, Chairman and CEO declare : “In 2023, the DÉKUPLE Group maintained its sustained rate of growth to reach €200m of net sales. In line with its Ambition 2025 plan, aiming to become a European leader for data marketing, DÉKUPLE is continuing to grow and its business mix is confirming its resilience in a challenging socioeconomic environment.
Our Digital Marketing activities were the main driving forces behind this performance. Now representing 60% of consolidated net sales, compared with 36.5% three years ago, these activities maintained the intensity of their development, with their gross margin up +39% from 2022. This growth is being supported by the continued expansion of our consulting activities and the strong development of our engagement marketing and engineering activities. During the year, we expanded our footprint through strategic acquisitions and introduced new offers. We also made significant progress in the field of Artificial Intelligence, opening up new possibilities for efficiency and creativity in operations to serve our customers and partners.
This positive development for our BtoB activities has more than offset the contraction in our BtoC activities which, despite an unfavorable context for consumption, continued rolling out their major commercial investments to support their portfolios generating recurrent revenues. In a press market that shows a marked decrease, the Magazine business achieved a slight improvement in its new subscriber recruitments during the second half of the year, making it possible to limit the contraction in sales over the full year to -7.8%. Alongside this, the Insurance business delivered a solid performance, with sales virtually stable versus a high basis for comparison from 2022.
Over the last three years, our Group has established itself as an outstanding partner for the digital and marketing transformation of our clients by positioning data and technology at the heart of our innovative model. Thanks to our multi-entrepreneurial organization, promoting accountability, focused on growth and performance, and the talent of our 1,000 marketing experts, consultants and engineers, we are effectively positioned to continue building on DÉKUPLE’s development.
With solid financial resources in place, we will continue to closely monitor opportunities for external growth, in France and across Europe, in complementary areas with strong potential. We will also continue to invest in Generative AI to support our services.
Confident in our model, we are determined to achieve a further year of growth in 2024”.
KEY BUSINESS FIGURES FOR 2023
In 2023, the DÉKUPLE Group recorded consolidated net sales of €199.7 million, up 10.2% from 2022. Gross margin was €161.2 M, up +11.4%.
The detailed financial press release is available on the DÉKUPLE website: https://www.dekuple.com/en/investors/news-documents-presentations/
NEXT DATES
– 2023 full-year earnings on Friday March 29, 2024 (after close of trading)
– 2023 annual report on Thursday 18 April 2024 (after close of trading)