The Group's technological solutions, expanding internationally

Our technological solutions are perfectly adapted to a multi country market :

• Reech Influence Cloud, which enables brands to manage their influencer marketing strategy independently:
  – identify the right influencers
  – monitor campaign performance in real time,
  – adding value to results.
  Reech Influence Cloud continued to expand in 2023, helping brands and institutions to internalise and optimise their influencer marketing strategies on a global scale. The platform offers a comprehensive range of functionalities for identifying influencers worldwide, framing aspects of partnerships, evaluating campaign ROI, amplifying the best influencer content and benchmarking competitors’ share of voice. The very recent Reech AI feature takes things even further, automating workflows using artificial intelligence, such as speech-to-text transcription and automatic image analysis. Reech Influence Cloud stands out for the quality of its data and its solidity in terms of compliance with the RGPD and the quality of its data, recognised by regulatory bodies such as the Autorité des Marchés Financiers (AMF) and the ARPP in France and in 6 other countries (Brazil, Germany, Romania, India, Greece and Cyprus). The platform is also used by international brands such as Club Med, Yves Rocher and Disney World looking for a complete technological solution. To support its growth, Reech Influence Cloud plans to increase its workforce in Paris and Rennes and to continue to rely on the support of the Dékuple Group to extend its influence in European and local markets.

• Ividence, which specialises in native advertising in media newsletters.
  With a network of over 50 leading publishers and the management of 325 newsletters, the platform reaches 1.5 billion impressions per month, generating quality traffic for advertisers. Ividence offers a high-performance solution that respects the user experience, optimising brand visibility while guaranteeing a premium editorial environment. In 2023, Ividence generated 46% of its sales internationally, offering advertisers optimised interaction with their target audiences in various European markets.

• RocketLinks, which is the first platform for buying sponsored articles offering a complete package combining SEO performance and branding worldwide.
  For RocketLinks, 2024 is the year of internationalisation. With a view to becoming the meta-platform for all SEO professionals worldwide, English-speaking profiles have been recruited to develop the commercial activity and more than 6,000 new international media have been added to their catalogue since January 2024 (out of the 60,000 foreign sites available in total). In the first quarter of 2024, RocketLinks recorded a 43% increase in international sales compared with the first quarter of 2023.

• OKube and LoKalBooster, the two Smart TaffiK platforms
  At the end of 2023, DÉKUPLE Iberia and Smart TraffiK decided to join forces to create mutual value. DÉKUPLE Iberia will expand its portfolio of offerings by marketing the LoKal Booster and oKube platforms. Smart TraffiK, for its part, is opening up to the Spanish market. The success of this approach between the two companies is based on a shared strategic vision and aligned objectives, with complementary technological and commercial skills, know-how and innovation.
  Sharing resources and information, as well as monitoring and evaluating results to identify strengths and areas for improvement, are key to maximising synergies and enabling each party to contribute fully to the project. This synergy enables the Group’s customers to benefit from the expertise of two European markets, while pooling local strategies with a strengthened and personalised approach. This collaboration ensures greater responsiveness and adaptation to local conditions, and maximises their visibility and performance in local markets.

Our ambition for 2025 is to become a European leader in cross-channel data marketing and to win over even more customers than those we enjoy working with.