A new chapter is beginning within the Group! Dekuple Agency is evolving and today becomes DKPL PURPLE. This new identity marks a decisive step in its development and affirms a clear positioning as a Creative & Growth Agency. Driven by a new governance and a philosophy called “Proof Culture,” the agency is committed to combining creative boldness with the rigor of data to generate sustainable and measurable growth for brands.
A new identity reflecting a Creative & Growth Agency positioning
The choice of the name PURPLE is no coincidence. Born from the meeting of red (often associated with passion and creative energy) and blue (a symbol of technology and rationality), this color perfectly embodies the fusion operating at the heart of the agency’s model. DKPL PURPLE is now structuring its development around the total synergy between creativity, data, and technology.
This transformation is embodied by a new general management duo with highly complementary expertise: Sébastien Brocandel, Managing Director in charge of creation and Vice-President of the AACC CX Club, and Nicolas Bruchet, Managing Director and an expert in digital and data challenges. Building on a strong MarTech heritage and a team where 60% are technology and data experts, their shared ambition is to support brands in both B2B and B2C across all their growth challenges.
“Proof Culture”: the demand for measurable impact
At the core of DKPL PURPLE’s approach lies a strong conviction: creating value is essential, but being able to demonstrate its impact is indispensable. This is what the agency defines as its Proof Culture.
Gone are the days of ideas disconnected from reality. For the agency, every creative concept must be tested against the market, and every action must prove its return on investment. The programs designed by the teams are thus systematically built around relevant key performance indicators (KPIs), allowing clients to concretely evaluate the success of their campaigns.
“We do not view creation and performance as two separate disciplines, but as two sides of the same ambition: to create value for brands and concretely demonstrate its impact. This requirement is at the heart of our Proof Culture and guides the way we support our clients on a daily basis,” emphasizes Nicolas Bruchet, Managing Director of DKPL PURPLE.
The creative leap as a lever for differentiation
At a time when artificial intelligence is accelerating content production but sometimes tends to standardize discourse, DKPL PURPLE reaffirms the power of ideas. Creativity remains the most powerful lever of differentiation to stand out and leave a lasting impression.
“We are convinced that creative boldness and a performance culture must feed each other,” explains Sébastien Brocandel, Managing Director of DKPL PURPLE. “What drives us is the creative leap, the one that allows a brand to break out of the mold and make its mark. With DKPL PURPLE, we want to push this ambition even further by combining, from the very beginning of projects, the power of creation with a data and performance culture that our teams have been cultivating for years.“
Synergies already in action for our clients
This dynamic is not just a promise: it is already at work in the field. DKPL PURPLE’s creative expertise now natively enriches complex systems related to CRM, loyalty, and pure performance. This integrated approach is already proving successful, as evidenced by recent collaborations with major brands such as Bouygues Telecom, Crédit Agricole, and Oney, illustrating the agency’s desire to foster a closer dialogue between its professions in service of brands.
With DKPL PURPLE, the Dekuple Group thus strengthens its ability to offer advertisers hybrid and innovative solutions, where the magic of creation always serves the science of results.