Paris, November 30, 2022 – A leader in magazine subscription services in France, with a portfolio of more than 2 million subscriptions and the annual recruitment of more than 700,000 subscriptions on behalf of publishers, DÉKUPLE Subscription Solutions (DÉKUPLE Group) is launching A Vos Kids!, a subscription service for families that complements its press offering. A Vos Kids ! was born out of a threefold observation: the desire of families to encourage the development of their children at every stage of their lives, the rise of generational marketing and the need for brands to target families and their purchasing potential.
A VOS KIDS !, THE FAMILY COMPANION
While the time spent on screens is increasing, youth remains an important period of life during which we read the most and the proportion of children who regularly read the youth press remains significant: 74% of 1-6 year olds, 71% of 7-12 year olds and still almost a third of 13-19 year olds (32%).
A vos Kids ! brings together a selection of quality offers relating to culture, entertainment or education, designed for the well-being of children aged 0 to 18. These offers include press, books, boxes, applications, podcasts, solutions to learn in a different way such as Kartable, creative leisure activities such as Pandacraft, and early learning solutions such as Alma Studio. The offer will be enriched over time with new services and publishers, providing an evolving response to the aspirations of parents and children.
Based on simple subscription formulas with clear advantages (selection, choice, evolutionary advice, generosity via price advantage and/or gift), parents will be able to choose the subscription offer that best corresponds to their child’s needs, according to his or her age group and interests.
A POWERFUL LEVER FOR DEKUPLE PARTNERS TO ACQUIRE AND RETAIN THEIR FAMILY CUSTOMERS
The A Vos Kids! offer allows DÉKUPLE Subscription Solutions partners to enrich their customer relationships via the offers proposed in the acquisition phase or in the context of strengthening the loyalty of their family target. The objective is to support their customers through useful services to develop brand preference, contribute to enriching their customer knowledge and maximize the lifetime value of their customers.
AN OFFER THAT DRAWS ON THE GROUP’S EXPERTISE
In order to develop its A Vos Kids! edutainment services aggregation offer, DÉKUPLE Subscription Solutions relies on all of the Group’s diversified and complementary expertise in data marketing for performance. DÉKUPLE Solutions Abonnement can also count on the expertise of the Senior Intelligence Group and its experience in parenting and childhood.