Ladies and gentlemen, dear shareholders,
Despite a challenging economic and geopolitical climate, 2025 was a successful year for our Group.
In this environment, and despite an acceleration in our investments, we continued to grow, with turnover of €242.6 million,representing growth of +11.4%. Our net income stood at €180.5 million, up +6.8%, and we maintained a high level of profitability with a Current Operating Profit of €15.5 million (8.6% of net income).
It was a mixed year, with a cautious first half across all our markets, which were hampered by a slowdown in household spending and a decline in business investment. The relevance of our offerings and our productivity efforts enabled us to achieve a strong rebound in the second half of the year, in terms of both growth and profitability.
Expansion of our international presence
Our international presence is growing stronger with the integration of new companies in Germany, the Netherlands and Spain, and the establishment of subsidiaries in Spain, the USA and Canada by Converteo, our consultancy firm. We now operate in eight countries, and a quarter of our staff are based outside France. This expansion will continue in 2026, enabling us to effectively meet the needs of our key accounts and become a major European player in communications and data marketing.
Increased investment in data and technology
By fully integrating the shift towards AI across our entire value chain, we have strengthened and interconnected our offerings of data and our technologies. Converteo’s strong growth in consulting on agentic-AI integration, the market-leading position of our influencer and Netlinking solutions (Reech RocketLinks), and the growth of our local marketing offerings—Drive-to-Store (Storeflow) and channel effectiveness measurement (Okube)—position the Dékuple Group as a true partner in brand growth.
As the culmination of years of data analysis and our innovation strategy, a proprietary platform was launched last September to enable precision local marketing. By integrating data with our social media behavior monitoring solutions and mobile geolocation data, and by activating 360-degree marketing campaigns, we are now able to support consumers throughout their entire customer journey.
The art of data, at the heart of our Boost Factory
It is at the heart of our Boost Factory, which brings together our solutions and tools, that we enhance our clients’ data. Enriched, cleaned, augmented and combined with our own data and that of our partners, our clients’ data emerges from our Boost Factory with a quality and depth that ensures unique conversion rates and campaign ROIs.
2025 and 2030 Plans
This year marked the final year of the Horizon 2025 transformation plan, launched in 2020. It provided an opportunity to assess the progress made and the evolution of our business model: since 2019, our turnover has risen from €139 million to €242 million, with digital marketing now accounting for 70% (compared to 30% in 2019) operated by 1,200 employees (compared to 410 by the end of 2019). This growth is the result of our customers’ trust, the arrival of new entrepreneurs within our Group and, above all, the commitment of our employees to driving our transformation.
Last December, we announced our Ambition 2030 plan, which aims to sustain and accelerate our growth, for the benefit of our clients and partners. Our ambition is to achieve €400 million in turnover (25% of which will be generated outside France) whilst maintaining a high level of profitability and meeting quantified CSR targets. We finalised a financing package in October that enables us to implement this plan, and have defined the various transformations required to achieve this ambition.
Powered by Dekuple Group
Over the next five years, our Group will continue to grow in France, Europe and a select number of other regions, with ever-stronger synergies between our businesses. We are not just building a group; we are building a market advantage. We do not simply bring agencies together; we connect their creativity to our data and technologies. We turn expertise into momentum, and ideas into results. By connecting our consulting activities, our creative and strategic agencies in France and around the world with our Boost Factory, we have developed a new collaborative model and a unique ability to make activations more impactful.
We are convinced that brands will face a levelling of the playing field and a glut of content with AI, that their needs for support in improving performance will grow exponentially; strategists, talent, creativity and advanced data skills will enable them to stand out from the crowd and deliver sustained performance. Hyper-personalisation and improved targeting will therefore be key challenges of the future, and we have been working on them since 1972.
And at the heart of it all, our people and our values
And because technology without people is nothing, we will continue on our ambitious path by upholding our values (pioneering spirit, respect, mutual support), which we will ensure we always embody in our actions.
Our employees are the strength and pride of our Group, and I would like to thank them once again for their dedication to our shared mission and to our clients.
Bertrand Laurioz,
Chairman & CEO of Dekuple Group