In 2025, the Dékuple Group reached a key milestone in its climate strategy. Our latest report reveals a significant reduction in our overall emissions: from 60 000 tonnes CO2 equivalent in 2021 to 47 000 in 2024, representing a 21% reduction over four years. And this, despite an expanded scope.
Understanding our carbon footprint to reduce it
We measure all of our emissions, including Scope 3 emissions— that is, indirect emissions (those across our entire value chain)—including those from our employees and suppliers, freight transport, meals, and end-of-life processes… 98% of our carbon footprint consists of indirect emissions from the products and services we purchase. While the current decline can be partly explained by changes in the press market and the updating of ADEME data, it above all confirms that our desirable future requires a fundamental change in our business practices.
2025: the year of practical experimentation in reducing carbon impact
This year, our “Subscription” division has launched major initiatives to reduce the impact of acquisition bonuses through:
>More responsible purchasing: smaller electronic devices, and promoting more environmentally friendly incentives to our customers (discounts, gift cards, etc.).
>Greater circularity: establishment of a system for returning end-of-life electronic products to our suppliers for repair or recycling (WEEE), in order to extend their useful life.
Responsible Digital Technology: a key strategic focus for the Group
Among our drivers of transformation, Responsible Digital is becoming a central pillar of our CSR strategy for the coming years. As experts in data and digital marketing, we are aware that the intangible has a very real impact. This is why we are developing programmes to integrate ecodesign into all our digital systems. This requires acculturation and training, expertise on these topics, and raising awareness amongst as many people as possible.
Our ambitions for 2030
The trend in our emissions is encouraging and our goal is clear: to reduce our carbon intensity – that is, our emissions relative to our net revenue – by 25% by 2030, with a target of net zero by 2050.