2025 marked a decisive turning point for Le Nouveau Bélier. Driven by the integration of artificial intelligence at the heart of its processes and a reinforced creative standard, the agency successfully supported its advertisers in a fluctuating economy. From the massive popular success of the new Darty saga to the development goals for 2026, here is a look back at a year of transformation that solidifies Le Nouveau Bélier as an essential strategic partner in the retail sector.
What is the 2025 review for Le Nouveau Bélier?
We have initiated a profound transformation of the agency, driven notably by the LNB IA Inside program, designed for both our teams and our advertisers. It has allowed us to quickly embrace AI as a lever for efficiency, performance, and added value for our clients. This dynamic reinforces our vision: to be a strategic consulting partner in marketing and communication, capable of sustainably supporting advertisers in their business challenges, while placing creativity at the heart of our systems.
In an uncertain economic and geopolitical context, which requires prudence and agility from us, particularly regarding budget commitments, our role is therefore to be increasingly demanding and high-performing. Beyond advertising KPIs, our responsibility is to concretely contribute to the business growth of our advertisers. This requires sharp strategies, rapidly adjustable systems, and communication that must be proven as a value-creating investment. Creativity is more central than ever. In a universe saturated with messages, it creates differentiation, emotion, and memorability. AI makes us more efficient, but it is creativity that makes the difference and allows brands to establish themselves durably in the daily lives of the French people.
Certain campaigns marked the year 2025 for Le Nouveau Bélier, such as the Darty TV and digital saga, driven by the concept “C’est qui ? C’est Darty !” (Who is it? It’s Darty!), which met with exceptional popular success and a record approval rating. We are also very proud of the work done with Point Vert – Magasin Vert, awarded the trophy for Best Store Chain of the Year 2026.
What are your perspectives for 2026?
In 2026, the Darty saga will continue with new adventures, always focusing on long-term brand building. We also wish to further strengthen our strategic division, as our advertisers expect even more support from us in their marketing and communication processes. They are looking for differentiation, emergence, and concrete answers to their transformation challenges. Our goal is clear: to capitalize on our positioning as the “most retail agency on the market,” to support a new renowned retailer, and to continue our growth.
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8 ansaverage duration of the customer relationship
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6Major brands trust us
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25 talentsan obsession with retail