Influencer Marketing: How Reech Plans to Democratize the Sector

What is the 2025 assessment for Reech?

Guillaume Doki-Thonon: The year has been particularly structuring. For Reech Agency, it translated into strong growth, the acquisition of new clients, and major market recognition with several awards, including an Effie Award. This distinction is symbolic since Reech becomes the first French influencer marketing agency to win an Effie, consecrating the performance and maturity of influencer marketing. For Reech Influence Cloud, this pivotal year allowed us to challenge our value proposition and reaffirm a solid product-market fit, in line with brand expectations and market evolution.

The year was also marked by an intensification of AI-related projects, notably with advertising self-regulatory organizations in several countries. These collaborations strengthen Reech’s positioning as a leading technological player, committed to a more responsible and better-regulated influencer marketing sector.

2025 was also a year of innovation for our B2B training offer, the Reech Learning Program. In addition to the fourth cohort of the Hackathon, a new format dedicated to the fundamentals of influencer marketing was launched. It was a great success, with nearly 30 professionals trained, confirming the market’s interest in expert and operational training programs.

Finally, Reech continued its educational role within the sector alongside the UMICC, of which the agency is a founding member. This dynamic resulted in several structuring speaking engagements, notably at the MEDEF’s REF (gathering of French entrepreneurs), the creation of the first joint influencer marketing barometer with the CPA, as well as interventions with various interbranch organizations.

What are your perspectives for 2026?

In 2026, our ambition is to democratize access to influencer marketing technologies. Today, only 47% of companies practicing influencer marketing are equipped with a platform, which limits the market’s ability to effectively demonstrate a return on investment. To address this challenge, Reech will launch a new offer aimed at broadening access to influencer marketing technologies. This democratizing role is an integral part of Reech’s DNA.

The year 2026 will also be marked by international expansion, leveraging the geographic development of the Group. Finally, Reech will continue the momentum initiated for the Agency by further strengthening its 360° support, placing influencer marketing at the heart of the strategies offered to brands.