The Dekuple Group is proud to announce a key milestone in the evolution of one of its flagship agencies: after 15 years of continuous innovation serving brands, the tech company Smart Traffik is changing its name to officially become oKube.
This change in visual identity and name is more than just a refresh. It marks the agency’s strategic desire to bring all its technological solutions together under a single banner, thereby asserting its unique positioning in the data and marketing landscape.
From local performance to global ROI measurement
Historically recognized for its support in driving retail visibility and local point-of-sale performance, our agency has significantly broadened its scope over the years. Today, it stands as a key player in understanding the ROI of media investments, having developed cutting-edge technological expertise in both drive-to-store and drive-to-web measurement and attribution.
Until now, this support was provided through various solutions, each bearing a distinct name. By consolidating its activities under the single oKube brand, the agency is streamlining its offerings for clients while reaffirming its profile as a global expert within the Dekuple ecosystem.
Why oKube? The embodiment of the hybrid journey
The choice of this new name is highly meaningful. It symbolizes the reality of today’s consumer journey, which has become fundamentally hybrid and seamless. oKube thus represents the Online to Offline to Online (O to O to O) pathway.
As Laurent Simonin, the agency’s CEO explains regarding this launch:
“Today, we decided to group all our activities under a single name to better reflect what we have become: a uniquely positioned player in both drive-to-store and drive-to-web measurement and attribution. Smart Traffik becomes oKube to represent this Online to Offline to Online consumer journey. It is the same team, the same high standards, but with a single brand to carry all our expertise.”
“The data that proves your performance”
With its new brand signature, oKube reiterates its historical promise to advertisers and retailers: to provide reliable, transparent, and actionable data to prove, understand, and optimize the effectiveness of every euro invested.
While the brand is evolving, its DNA remains the same. Clients will find the same team of experts and the same level of technical excellence that have driven the agency’s success for over a decade. The entire Dekuple Group team congratulates oKube on this promising new chapter!
Curious to learn more about their new identity and attribution solutions?