This multi-local solution is a powerful growth driver, leveraging data all the way through to conversion. StoreFlow partners with retail networks to boost incremental revenue across their physical and digital points of sale in France.
In today’s challenging economic climate, where customer journeys are increasingly hybrid and fragmented, brick-and-mortar networks must maximize profitability, while their e-commerce operations face growing pressure from major players like Amazon.
Key benefits of the StoreFlow solution
• Refine targeting at the local catchment area level
• Plan and orchestrate multi-touch campaigns with optimized media pressure
• Drive qualified local traffic into stores
• Manage investments to maximize the impact of every euro spent
• Improve overall marketing ROI
Powered by a deep understanding of brand audiences (advanced audience intelligence and highly targeted personas), a premium database of over 35 million opted-in prospects, and precise geomarketing analysis, StoreFlow is a key activation engine for driving in-store traffic acquisition campaigns.
The StoreFlow methodology
A comprehensive, end-to-end approach to local marketing:
• Target, plan, activate, measure, and optimize
• Segment our prospect database based on your customer personas
• For each location: define the optimal catchment area and assess prospect potential
• Prioritize investments with a tailored communication plan per store
• Craft messages adapted to each acquisition channel and local context
• Activate localized omnichannel strategies
• Continuously measure and report performance at the store level
• Optimize media mix and overall campaign performance