In a constrained advertising market, Agence Dékuple is posting standout results: confirmed growth, a 100% client recommendation rate, and a 2025 marked by the launch of several structuring new offerings. Between strengthening its Drive to Store business with StoreFlow, the arrival of Brand Pulse to help brands navigate generative AI environments, and the development of strategic expertise through Dékuple Insight, the agency has also undergone a deep internal transformation. Claude Charpin looks back on this record and unveils the Agency’s priorities for 2026.
What is the 2025 review for the Dékuple agency?
Claude Charpin: 2025 confirmed our growth trajectory, with progress made in a challenging market. This performance is underpinned by an integrated model based on creativity, data and technology, as well as teams comprising creatives, data experts and digital marketing specialists. This approach enables us to sustainably balance branding and performance.
The Agency’s growth has been driven by the strengthening of its core offerings. The ‘Drive to Store’ initiative has been consolidated around StoreFlow, a dedicated solution designed to optimise targeting, improve campaign effectiveness and maximise the business performance of local and national schemes. Loyalty schemes continued to rely on robust technological capabilities, enabling the rollout of large-scale operations with a high level of reliability and personalisation. The Agency’s 360° creative and activation expertise was demonstrated through innovative campaigns.
The year was also marked by the launch of Brand Pulse, a suite of tools designed to boost the visibility and presence of our clients’ brands and products within generative AI environments.
The Agency has also strengthened its strategic planning expertise through the Dékuple Insight offering, which is based on a hybrid consumer intelligence methodology, enabling a better understanding of consumer behaviour, identify emerging trends and activate new growth drivers.
At the same time, 2025 was a year of internal transformation, with a reorganisation aimed at integrating new skills and strengthening the synergy between our areas of expertise. This development now enables us to offer more integrated solutions, covering all of a brand’s business challenges.
Finally, the year was marked by exceptional client recognition. The annual survey conducted with Choose My Company reveals a recommendation rate and innovation capacity both rated at 100%. These achievements have also resulted in several awards, recognising the teams’ commitment and operational excellence.
What are your outlooks for 2026?
The year 2026 will be characterised by continuity and acceleration. The priority will be to build on the initiatives rolled out in 2025. Agence Dékuple will continue to invest in developing its expertise in data, marketing and technology, while strengthening its creative division. The agency is thus reinforcing its position as a partner capable of delivering results on a large scale, driving sustainable brand growth.