Resilience, AI, and Digital: A Look Back at the Transformation of Dékuple Solutions Abonnements

What is the 2025 review for Dékuple Solutions Abonnements?

Nancy Faure: In a profoundly changing press market, coupled with a volatile macroeconomic context, our Division has demonstrated strong resilience. Driven by a particularly dynamic final quarter, this performance validates the relevance of our ability to adapt and execute.

Our strength rests on the continuous optimization of our acquisition and retention mechanisms. By adopting an agile culture, we have been able to take full advantage of the synergy between our Commercial, Data, Marketing, and Tech expertise. This approach allows us to react in real-time to market fluctuations to secure our volumes.

The digital shift is no longer a goal, but an anchored reality: over 80% of our orders now pass through our digital channels. This transition is a major performance driver, thanks to the mastery of the customer journey, ARPU optimization, increased personalization, and the strategic development of cross-selling.

The integration of Artificial Intelligence at the heart of some of our daily processes constitutes a major turning point in 2025. Beyond efficiency and effectiveness gains, AI allows us to optimize our Time to Market and deploy our campaigns with unprecedented agility.

While consolidating our core business, we have accelerated our diversification strategy. The highly favorable reception of our new offers in the entertainment universe confirms our ability to expand our playing field. Finally, the year was marked by a transformation of our organization. In a structurally declining market, this adaptation was essential. Today, it allows us to have a more agile and robust economic model, ready to seize tomorrow’s opportunities.

What is your outlook for 2026?

For 2026, and with the Ambition 2030 plan as our compass, our Division is continuing its transformation dynamic. Our roadmap is structured around three strategic pillars: consolidating our benchmark status in the subscription market by relying heavily on digital and data, winning over new partners to broaden our audience, and diversifying our offer.

This strategy will be supported by rigorous operational discipline to achieve our objectives and by the increasingly systematic integration of Artificial Intelligence, a true lever for agility and performance.